Lidl has announced a €90 million deal with an Irish potato supplier.
The retailer said it is extending its 25 year partnership with family-run Meade Farm in Co Meath for another five years.
Lidl said the new agreement will will secure potato supply for Lidl into the next decade.
Meade Farm was founded in 1982 by Philip Sr. and Emily Meade in Lobinstown. It grew from a potato farm into a major agri-business that grows, packs and distributes potatoes, fruit, vegetables and salads across Ireland.
“At Lidl, potatoes remain a core staple for our customers and with this new five-year partnership with Meade Farm, our customers can count on finding a reliable, long-term supply of home-grown Irish potatoes on our shelves,” said Kevin Duffy, Chief Commercial Officer at Lidl Ireland & Northern Ireland.
Business operations manager at Meade Farm Eleanor Meade of Meade Farm said “this long-term commitment gives us the security and confidence to continue investing in more sustainable and modern farming practices, while planning for succession and the future of our business.”
