Revenues at the firm which operates leading comparison and switching website bonkers.ie last year surged by 26% to €7.9m.
New accounts filed by Bonkers Money Ltd show that as a result of administrative expenses rising by 33% from €4.56m to €6.08m, pre-tax profits rose only marginally from €1.79m to €1.82m.
The €1.64m increase in revenues coincided with the company’s largest ever advertising spend that included its first TV advertising campaign.
The financial performance of the firm last year continued to rebound following the recovery in the energy and mortgages sectors from the turbulence caused in prior years.
The pre-tax profits of €1.82m in 2025 and €1.79m in 2024 follow a pre-tax loss of €169,200 in 2023.
The directors state that the business also benefited from the addition of new car and home insurance partners in 2025.
The Bonkers website lets consumers compare the cost of electricity and gas plans from various providers, as well as the cost of borrowing for mortgages and personal loans. They can also compare the cost of insurance, broadband and general banking.
The accounts show that the firm last year paid out dividends totalling €1.3m to parent firm Bonkers Money Holdings DAC and this followed a dividend payout of €1.13m in 2024.
The parent firm in turn paid out a dividend of €1.2m last year and this followed a dividend payout of €1m in 2024.
Co-founder and Group CEO David Kerr has the largest share in the business at 45.65%, with Alan Kerr owning 31.52% of shares while Simon Moynihan owns 22.83% of the share capital.
“The company delivered further enhancements in its service offering in the Car Insurance category during 2025, and continues to be satisfied with the strategic advantage its distribution strategy and category growth in the personal lines categories of Car Insurance and Home Insurance in particular are bringing to the company,” the directors state.
The directors state that the company continues to engage its strategy of product diversification, platform diversification and broadening its revenue streams to further bolster its resilience to any future shocks to the energy or mortgage sectors, or other sectors.
They state that they are satisfied with the metrics yielded by the company’s largest aggregate investment in advertising which began late in 2024 and continued into 2025, specifically with its first advertising campaign to include advertising on television and continued investment and enhancement of digital marketing activity.
Numbers employed increased by one to 40 as staff costs increased from €3.13m to €3.53m.
Directors’ remuneration for four directors increased from €862,155 to €939,712 made up of €866,962 in emoluments and €72,750 in pension contributions.
Shareholder funds totalled €2.19m and cash funds rose from €1.83m to €2.02m.
Reporting by Gordon Deegan
