Accumulated profits at the management company owned by former Ireland rugby captain Johnny Sexton surged past the €3m mark for the first time last year.
New accounts filed by Mr Sexton’s JAS Management & Promotions Ltd show that the firm recorded post-tax profits of €382,668 in the 12 months to the end of September 2025.
The profits of €382,668 follow post-tax profits of €425,952 in the prior year and represent a drop of 10% year-on-year.
The profits last year are mainly due to a €350,000 uplift in the value of the company’s financial assets.
The post-tax profits last year resulted in accumulated profits increasing, from €2.676m to €3.058m.
The growth in profits over the past two years also coincided with sales from his Obsessed: The Autobiography by Johnny Sexton, making it Ireland’s biggest selling non-fiction book of 2024.
The paperback release of the book – which won Eason Sports Book of the Year at An Post’s 2024 Irish Book Awards – resulted in a fresh surge in sales.
During the year under review, the Irish Rugby Football Union confirmed a full-time coaching role for 41-year-old to work with the various men’s and women’s national age-grade teams up to senior level.
Mr Sexton had previously been working with the Ireland men’s squad in a part-time coaching capacity since the 2024 Autumn Nations Series.
The combined profits of €808,620 across 2025 and 2024 follow a post-tax loss of €83,240 in 2023.
Cash funds at the company last year decreased from €554,744 to €468,757 while, during the same period, the value of the company’s financial assets increased by €387,000 from €2.11m to €2.497m.
The main driver in the profits last year was an increase in the value of financial assets of €350,000 under the heading of ‘other movements’.
The accounts – signed off by directors Johnny Sexton and wife, Laura Sexton, on 2nd July – show that aggregate pay to directors last year decreased by 71%, from €238,606 to €69,000 last year, made up of €45,000 in emoluments and €24,000 in pension contributions.
Mr Sexton will have also benefited from the Government’s innovative tax relief programme for professional sportspeople, which was introduced in 2002. It allows them to receive a generous tax refund in the year they retire permanently from their sport.
After retiring from the game in October 2023 following Ireland’s World Cup loss to New Zealand, Mr Sexton initially took up a senior role with glass bottle and tin-can maker, Ardagh.
A former World Rugby Player of the Year, Mr Sexton was appointed Ireland captain by Andy Farrell in January 2020.
He is one of Irish rugby’s most decorated players, leading Ireland to a Grand Slam in 2023 and winning four European Rugby Champions Cups with Leinster.
Mr Sexton set up his firm in 2010 to handle earnings from commercial ventures such as sponsorships and image rights.
Reporting by Gordon Deegan
