Fashion retailer Primark said today it would reduce prices by up to 29% across hundreds of bestselling womenswear, menswear and kidswear products, seeking to improve trading ahead of next year’s demerger from parent Associated British Foods.
Primark trades as Penneys here.
The lower prices will launch across Primark’s 19 markets from today.
Earlier this month, Primark reported a 2.2% fall in like-for-like sales in its third quarter to June 20, highlighting “a challenging consumer environment”.
It said it was increasing investment in initiatives to drive like-for-like sales growth.
AB Foods confirmed in April it would spin off Primark from its food businesses before the end of 2027.
