{"id":8181,"date":"2025-04-27T19:24:26","date_gmt":"2025-04-27T23:24:26","guid":{"rendered":"https:\/\/sharewatch.com\/wp\/2025\/04\/27\/inside-the-mad-dash-to-turn-division-i-athletes-into-influencers\/"},"modified":"2025-04-27T19:24:26","modified_gmt":"2025-04-27T23:24:26","slug":"inside-the-mad-dash-to-turn-division-i-athletes-into-influencers","status":"publish","type":"post","link":"https:\/\/sharewatch.com\/wp\/2025\/04\/27\/inside-the-mad-dash-to-turn-division-i-athletes-into-influencers\/","title":{"rendered":"Inside The Mad Dash to Turn Division I Athletes Into Influencers"},"content":{"rendered":"
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On a February afternoon at the University of North Carolina, a group of seven students on the diving team sat barefoot on the floor of the college\u2019s muggy natatorium. They were staring expectantly at a petite blond woman in a black sweater perched on a concrete block.<\/p>\n<\/div>\n<\/aside>\n<\/div>\n

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Vickie Segar was there, with the blessing of the university\u2019s athletic department, to pitch them on turning their TikTok and Instagram accounts into cash cows.<\/p>\n

\u201cLet\u2019s talk about the money in the creator economy,\u201d said Ms. Segar, after explaining that she was a graduate of the university who had run a top influencer marketing agency for a dozen years. \u201cDoes anybody follow Alix Earle?\u201d<\/p>\n<\/div>\n<\/aside>\n<\/div>\n

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The students said yes, amid several chuckles, because asking a college student that question in 2025 is like asking if a millennial has ever heard of Beyonc\u00e9.<\/p>\n

How much money, she continued, did they think that Ms. Earle, a TikTok megastar who rose to fame with confessional-style videos about beauty and college life, makes for promoting a brand across several posts on Instagram Stories? \u201c$100,000?\u201d one student guessed. \u201c$70,000,\u201d another tossed out.<\/p>\n

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