{"id":47092,"date":"2026-09-02T01:22:51","date_gmt":"2026-09-02T05:22:51","guid":{"rendered":"https:\/\/sharewatch.com\/wp\/2026\/09\/02\/france-targets-shein-and-temu-with-fast-fashion-fees\/"},"modified":"2026-09-02T01:22:51","modified_gmt":"2026-09-02T05:22:51","slug":"france-targets-shein-and-temu-with-fast-fashion-fees","status":"publish","type":"post","link":"https:\/\/sharewatch.com\/wp\/2026\/09\/02\/france-targets-shein-and-temu-with-fast-fashion-fees\/","title":{"rendered":"France targets Shein and Temu with fast fashion fees"},"content":{"rendered":"
\n

France has started imposing fees on fast fashion items which could reach almost \u20ac20 per garment by 2030, as the government tries to curb sales of cheap clothing sold by e-commerce sites.<\/b><\/p>\n

The levy, which came into force on Tuesday, follows a new law passed in June to regulate so-called “ultra-fast fashion” companies such as Shein, Temu and AliExpress.<\/p>\n

The e-commerce giants, known for selling large volumes of cheap apparel, have been criticised by French officials for driving a surge in fast fashion.<\/p>\n

China’s commerce ministry has described the French law as discriminatory and a trade barrier, saying it could violate World Trade Organization (WTO) principles.<\/p>\n

French minister Mathieu Lefevre said the “harmful effects of ultra-fast fashion” on the environment and economy were “well known”.<\/p>\n

In July, Lefevre’s office said the levy would not apply to retailers such as H&M or Zara, prompting some to say that the measure appeared to spare European companies.<\/p>\n

Under the legislation, ultra-fast fashion will be determined according to two factors: the volume of clothing placed on the market and the cost of repairing garments relative to their purchase price.<\/p>\n

The per-item fee will vary on a set scale according to how each product scores on both these standards.<\/p>\n

For 2026, the charges range from a \u20ac0.50 (\u00a30.43) levy on underwear to \u20ac2 (\u00a31.71) for T-shirts, to \u20ac9 (\u00a37.71) for jeans and \u20ac12 (\u00a310.28) for a jacket.<\/p>\n

The levy could reach up to \u20ac19.50 (\u00a316.71\/$22.60) per item by 2030, though the cap remains at 50% of the product’s pre-tax price.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

France has started imposing fees on fast fashion items which could reach almost \u20ac20 per garment by 2030, as the government tries to curb sales of cheap clothing sold by e-commerce sites. The levy, which came into force on Tuesday, follows a new law passed in June to regulate so-called “ultra-fast fashion” companies such as […]<\/p>\n","protected":false},"author":1,"featured_media":47093,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[19,21,20],"tags":[],"class_list":["post-47092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-market","category-news","entry","has-media"],"_links":{"self":[{"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/posts\/47092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/comments?post=47092"}],"version-history":[{"count":0,"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/posts\/47092\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/media\/47093"}],"wp:attachment":[{"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/media?parent=47092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/categories?post=47092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/tags?post=47092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}