{"id":44246,"date":"2026-07-21T00:23:15","date_gmt":"2026-07-21T04:23:15","guid":{"rendered":"https:\/\/sharewatch.com\/wp\/2026\/07\/21\/100000-of-tiktok-sales-in-a-day-the-business-of-live-shopping\/"},"modified":"2026-07-21T00:23:15","modified_gmt":"2026-07-21T04:23:15","slug":"100000-of-tiktok-sales-in-a-day-the-business-of-live-shopping","status":"publish","type":"post","link":"https:\/\/sharewatch.com\/wp\/2026\/07\/21\/100000-of-tiktok-sales-in-a-day-the-business-of-live-shopping\/","title":{"rendered":"\u00a3100,000 of TikTok sales in a day: The business of live shopping"},"content":{"rendered":"
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Daisy’s business goes live from a studio for a minimum of six hours a day with different presenters interacting with shoppers, from showing off products to answering their questions.<\/p>\n

“It’s like having 500 people in your shop,” she says.<\/p>\n

There are a host of platforms and marketplaces now offering livestreams connecting sellers and customers, from Instagram Live, YouTube Shopping, to eBay and Amazon Live. They’re all different.<\/p>\n

Live shopping, it seems, is becoming part of everyday consumer behaviour for many.<\/p>\n

According to new research from retail agency Savvy Marketing, 30% of shoppers surveyed said they’d bought something from a live shopping event.<\/p>\n

“The big retailers have got to grab hold of this,” says Catherine Shuttleworth, CEO of Savvy. “It’s grown from nothing to a huge thing really quickly. If you haven’t got a strategy for live selling, you’re going to miss out.”<\/p>\n<\/div>\n

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TikTok Shop says its UK sales grew by more than 30% year-on-year in June, with live shopping the fastest-growing format.<\/p>\n

It says it now has more than 6,000 livestreams taking place every day.<\/p>\n

At an event in the centuries old Covent Garden market, it hosted 20 small businesses with stalls who were also selling live to customers all over the UK.<\/p>\n

With nothing more than a smartphone, a lighting kit and a fridge full of fresh meat, halal butcher Manny Malik from Wolverhampton had around two hundred people tuning into his session.<\/p>\n

“Last week we did a TikTok live for three hours and we sold \u00a38,000 worth of meat,” he says.<\/p>\n

It would normally take him three to four days to sell this amount in his family shop, Malik Butchers.<\/p>\n

They’re now opening a second store in Stoke. TikTok, he says, is helping to drive his expansion.<\/p>\n

But there are fees.<\/p>\n

TikTok Shop UK keeps up to 9p from every \u00a31 sold on the platform, as its standard commission. <\/p>\n

As a comparison, eBay’s marketplace business sellers typically pay between 6.9p and 14.9p depending on the category. Businesses selling on the dedicated live selling format, eBay Live, pay a combined fee of up to 8.42p including payment processing.<\/p>\n

“It’s a lot,” says Manny.<\/p>\n

“For us in the meat game, there aren’t huge margins. However, it’s opened up a new platform. We didn’t have these sales prior to TikTok. We’re not losing money, we’ve got enough profitability in there,” he adds.<\/p>\n<\/div>\n

\n

Buket Sevik, 34, founded her jewellery brand Adorina in February after quitting her 9-5 job as a business manager. Her new business went from 50 orders a month to 500 orders a week since she started live selling on TikTok UK shop in May. <\/p>\n

She’s gone from working from her dining table to live streaming from a small unit, where orders are now being packed.<\/p>\n

“It’s crazy,” she laughs.<\/p>\n

Demand is so high, she’s trying to hire someone to help.<\/p>\n

But for Buket, the best thing about livestreaming is the flexibility. <\/p>\n

“I can go live whenever I want… which means it works absolutely perfectly for me as a mum. I can put my daughter to sleep and I can just hit go live and do some sales.”<\/p>\n

Savvy’s latest survey of shoppers also found that 66% of Gen Y and Gen Z shoppers said seeing products sell out or go viral made them more likely to buy.<\/p>\n

That’s something that worries the free debt advice service, Money Wellness, which warns live shopping events are “a recipe for overspending”, says external relations manager Rebecca Lamb.<\/p>\n

“Every time you snap up a bargain before it sells out, your brain gets a dopamine hit – the same rush you get from gambling,” she says.<\/p>\n

“And because a lot offer one tap payment, there’s no card, no basket and no total. Often you’ve spent money before your brain has caught up,” she says.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Daisy’s business goes live from a studio for a minimum of six hours a day with different presenters interacting with shoppers, from showing off products to answering their questions. “It’s like having 500 people in your shop,” she says. There are a host of platforms and marketplaces now offering livestreams connecting sellers and customers, from […]<\/p>\n","protected":false},"author":1,"featured_media":44247,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[19,21,20],"tags":[],"class_list":["post-44246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-market","category-news","entry","has-media"],"_links":{"self":[{"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/posts\/44246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/comments?post=44246"}],"version-history":[{"count":0,"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/posts\/44246\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/media\/44247"}],"wp:attachment":[{"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/media?parent=44246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/categories?post=44246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/tags?post=44246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}