{"id":41819,"date":"2026-06-13T00:23:16","date_gmt":"2026-06-13T04:23:16","guid":{"rendered":"https:\/\/sharewatch.com\/wp\/2026\/06\/13\/cardiff-vintage-football-shirt-shop-to-pay-teenagers-uni-fees\/"},"modified":"2026-06-13T00:23:16","modified_gmt":"2026-06-13T04:23:16","slug":"cardiff-vintage-football-shirt-shop-to-pay-teenagers-uni-fees","status":"publish","type":"post","link":"https:\/\/sharewatch.com\/wp\/2026\/06\/13\/cardiff-vintage-football-shirt-shop-to-pay-teenagers-uni-fees\/","title":{"rendered":"Cardiff vintage football shirt shop to pay teenager’s uni fees"},"content":{"rendered":"
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Teen plans to leave uni ‘debt free’ after making \u00a335,000 selling vintage football shirts<\/h2>\n<\/p>\n<\/div>\n
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Cowshed<\/span><\/p>\n<\/div>\n

Eleri Williams has opened Ballers CP in Cardiff’s Royal Arcade <\/figcaption><\/p>\n<\/figure>\n<\/div>\n
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A teenager who started reselling vintage football shirts and made more than \u00a335,000 has said she now aims to graduate university debt\u2011free.<\/p>\n<\/div>\n

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Eleri Williams, 18, set up an online football shirt resale business from her parents’ spare room during her GCSEs.<\/p>\n<\/div>\n

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Three years later, she has now opened a shop in Cardiff and said her profits will help fund her law degree, describing the success of her side hustle as “completely overwhelming” and “a surreal experience”. <\/p>\n<\/div>\n

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According to recent data, many young people are turning to side hustles to help fund their education and day-to-day living costs. <\/p>\n<\/div>\n

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In 2023, Eleri, then 15, started selling some of her dad’s old football shirts to make some extra money. <\/p>\n<\/div>\n

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Little did she know it would “exceed” her expectations and lead to a business that would help put her through university. <\/p>\n<\/div>\n

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The young entrepreneur from Aberdare, Rhondda Cynon Taf, said she sold a few vintage shirts then decided take “a leap” and bought a few more shirts from the money she made. <\/p>\n<\/div>\n

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Eleri said it eventually became a business and she made \u00a335,000 in profit before opening the shop in one of Cardiff’s arcades this week. <\/p>\n<\/div>\n

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“The intention of the business was not to pay for my university. It was for pocket money to fund my typical teenage girl of online shopping and generally being expensive.<\/p>\n<\/div>\n

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“I think my dad just wanted me to take a bit of initiative.”<\/p>\n<\/div>\n

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Eleri said her work had enabled her to travel the UK and meet “so many amazing fellow shirt sellers, people with so many interesting backstories“<\/b>.<\/p>\n<\/div>\n

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She admits that, as first jobs go, “it hasn’t gone too bad”.<\/p>\n<\/div>\n

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Cowshed<\/span><\/p>\n<\/div>\n

Eleri says football and football shirts “are so culturally relevant”<\/figcaption><\/p>\n<\/figure>\n<\/div>\n
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Eleri hopes the business will allow her to leave university “debt free” after always wanting to study law at Cardiff University and now being in a “comfortable position” to do so. <\/p>\n<\/div>\n

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“I’ve finished my A-levels now and get my results hopefully in September. I know I’m financially in the position to attend the university, academically it’s just up to me now.”<\/p>\n<\/div>\n

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Concerns have grown around student debt after a decision by the UK government was made to freeze the threshold at which some English graduates start repaying loans.<\/p>\n<\/div>\n

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Cowshed<\/span><\/p>\n<\/div>\n

Inside Ballers CP with hundreds of vintage football shirts for sale <\/figcaption><\/p>\n<\/figure>\n<\/div>\n
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Faced with rising costs, many have turned to side hustles to help keep them afloat. <\/p>\n<\/div>\n

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“My side hustle turned into a successful business and a store – and putting me through university,” Eleri said. <\/p>\n<\/div>\n

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“Obviously that’s not going to be the case for everyone, but it’s an effective way to fund yourself.” <\/p>\n<\/div>\n

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The top motivation for having a side hustle is to cover the day-to-day cost of living expenses, according to data from comparison site Finder.<\/p>\n<\/div>\n

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Eleri said she’s trying to keep a “good balance” of managing the business in Cardiff’s Royal Arcade and her education. <\/p>\n<\/div>\n

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“I’m really lucky and I’m really grateful that I’ve got such a wonderful support system around me to help me manage all the aspects of my incredibly busy life,” she said. <\/p>\n<\/div>\n

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Her parents “man the shop” when she has school or exams and she’s “very lucky” they have supported her decisions. <\/p>\n<\/div>\n

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“I like to do a million things at once and push myself as much as I can. The shop will still be up and running as normal when I start university. Opening hours might have to adapt around university.”<\/p>\n<\/div>\n

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“We get them from a variety of suppliers, but we can also get them locally sourced through people contacting us, or even through your typical resale sites,” she added. <\/p>\n<\/div>\n

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“As long as we think this shirt is suitable and we’re happy with it, we’re prepared to sell it.”<\/p>\n<\/div>\n

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Eleri Williams<\/span><\/p>\n<\/div>\n

The Super Furry Animals-sponsored Cardiff City shirt is one that Eleri will not sell<\/figcaption><\/p>\n<\/figure>\n<\/div>\n
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Eleri said she had a vintage Juventus shirt of Italian star Alessandro Del Piero that went for \u00a3150 a few months ago. <\/p>\n<\/div>\n

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She recently found the holy grail of shirts for her – the Super Furry Animals-sponsored Cardiff City shirt – a legendary piece of Welsh football and music history. <\/p>\n<\/div>\n

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Eleri said she wouldn’t put that up for sale as “they’re very rare to come across”. <\/p>\n<\/div>\n

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However, her favourite shirt is the vibrant blue 2002-03 Manchester United third kit.<\/p>\n<\/div>\n

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She added that customers can also ask the business to try and source specific vintage football shirts, which they will try their “very best” to find.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Teen plans to leave uni ‘debt free’ after making \u00a335,000 selling vintage football shirts Cowshed Eleri Williams has opened Ballers CP in Cardiff’s Royal Arcade A teenager who started reselling vintage football shirts and made more than \u00a335,000 has said she now aims to graduate university debt\u2011free. Eleri Williams, 18, set up an online football […]<\/p>\n","protected":false},"author":1,"featured_media":41820,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[19,21,20],"tags":[],"class_list":["post-41819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-market","category-news","entry","has-media"],"_links":{"self":[{"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/posts\/41819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/comments?post=41819"}],"version-history":[{"count":0,"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/posts\/41819\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/media\/41820"}],"wp:attachment":[{"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/media?parent=41819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/categories?post=41819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/tags?post=41819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}