{"id":39973,"date":"2026-05-14T23:23:12","date_gmt":"2026-05-15T03:23:12","guid":{"rendered":"https:\/\/sharewatch.com\/wp\/2026\/05\/14\/inside-the-secretive-and-lucrative-world-of-orchid-breeding\/"},"modified":"2026-05-14T23:23:12","modified_gmt":"2026-05-15T03:23:12","slug":"inside-the-secretive-and-lucrative-world-of-orchid-breeding","status":"publish","type":"post","link":"https:\/\/sharewatch.com\/wp\/2026\/05\/14\/inside-the-secretive-and-lucrative-world-of-orchid-breeding\/","title":{"rendered":"Inside the secretive and lucrative world of orchid breeding"},"content":{"rendered":"
\n
\n

<\/p>\n

\n

Matthew Kenyon<\/span>Technology Reporter, Heemskerk, Netherlands<\/span><\/p>\n<\/div>\n

<\/span><\/p>\n<\/div>\n

\n
\n
\n

Floriculture<\/span><\/p>\n<\/div>\n

The orchid industry is worth hundreds of millions of dollars<\/figcaption><\/p>\n<\/figure>\n<\/div>\n
\n

It can take a decade of hard work to bring a new orchid to market.<\/p>\n<\/div>\n

\n

While the rewards can be significant – the global orchid market is worth hundreds of millions of dollars – the competition to produce the next gorgeous flower is intense.<\/p>\n<\/div>\n

\n

Which is why, in the race to develop new orchid types, the laboratory is at least as important as the greenhouse.<\/p>\n<\/div>\n

\n

Centuries of human intervention – selective breeding and propagation – have made the genetic background of many commercial orchids a “disaster”, according to leading Dutch orchid breeding firm Floricultura.<\/p>\n<\/div>\n

\n

That means it is extremely difficult to predict what characteristics a new plant breed might have.<\/p>\n<\/div>\n

\n

But by developing genetic markers for particular traits – colour, shape, disease resistance, flowering longevity and so on – Floricultura and its competitors can try to speed up the process of selective breeding.<\/p>\n<\/div>\n

\n

Instead of waiting for a newly bred plant to flower in three years’ time, the breeders can apply genetic screening techniques on very young plants and discard the ones that don’t match their requirements, right at the start of the process.<\/p>\n<\/div>\n

\n

“If a few thousand cross breeds [come] from the lab, we can screen them based on the marker and just select the ones that have the marker that you search for,” says Wart van Zonneveld, Floricultura’s research and development manager.<\/p>\n<\/div>\n

\n

“It’s an indication of a certain trait that you want or you do not want, depending on what’s easier to find.”<\/p>\n<\/div>\n

\n

So-called “novel breeding techniques” are a closely-guarded secret. Each company develops its own genetic markers and processes because that’s what allows them to develop unique varieties.<\/p>\n<\/div>\n

\n

“We keep it to ourselves because it’s lots of investment,” van Zonneveld says.<\/p>\n<\/div>\n

\n

“It’s still breeding, you have to make a cross, and we cannot just pick out a piece of DNA and put it back that easily,” says Paul Arens, ornamental plant breeding researcher at the Netherlands’ Wageningen University.<\/p>\n<\/div>\n

\n

He and his colleagues have carried out research for a Dutch government backed initiative that shares information with participating companies.<\/p>\n<\/div>\n

\n

“The foundation is still what we are doing for 100 years already. You take two plants, you look at their characteristics, and you make a cross. But [the breeders] have white lab coats, [and] they’re doing all kinds of research with markers, with genomics, on plant health.”<\/p>\n<\/div>\n

\n
\n
\n

Floriculture<\/span><\/p>\n<\/div>\n

Genetic markers are used to identify favourable traits in orchid plants<\/figcaption><\/p>\n<\/figure>\n<\/div>\n
\n

Genetics are also used in protecting the intellectual property in the new variety itself \u2013 in Europe through breeders’ rights, and patents in the United States.<\/p>\n<\/div>\n

\n

“If a company makes a new orchid, then [it] would like the sole right to commercialize this orchid,” Arens says.<\/p>\n<\/div>\n

\n

“Otherwise, somebody else can just buy it in the shop, multiply it and sell it himself.<\/p>\n<\/div>\n

\n

“But the breeders’ rights researcher has to make sure that a new variety is distinct from anything that’s already in the market… it has to be distinct, it has to be stable, and it has to be uniform.”<\/p>\n<\/div>\n

\n

Breeders’ rights and patents are granted based on physical descriptions, not DNA analysis, but it’s essential to compare the new plants with similar products in order to establish if they qualify for protection.<\/p>\n<\/div>\n

\n

DNA analysis is a powerful tool in determining which plants the new variety should be compared with.<\/p>\n<\/div>\n

\n

“It’s just like what we do in forensic science. You run markers that are at different positions in the DNA and that gives you a pattern and then you have a chance to match it or not,” Arens says.<\/p>\n<\/div>\n

\n
\n
\n<\/div>\n

There is still an element of gambling to breeding orchids says Stefan Kuiper<\/figcaption><\/p>\n<\/figure>\n<\/div>\n
\n

Floricultura don’t sell to the public, or even to garden centres. Their business is to produce and develop new varieties which they sell to the cultivators who grow the plants at scale.<\/p>\n<\/div>\n

\n

They have more than 180 varieties in their catalogue, but several hundred more in development, because the demand for novelty and development never ceases.<\/p>\n<\/div>\n

\n

“You can’t stop, because it takes so long to develop new varieties,” says Stefan Kuiper, the company’s breeding manager.<\/p>\n<\/div>\n

\n

“You have to go on, [or] you will be behind the rest.”<\/p>\n<\/div>\n

\n

After genetic screening and initial selection, the plants (the first attempts at a new variety, siblings from the parent orchids) take around three years to grow, first in lab conditions and then in greenhouses, but there are still years to run in the development stage.<\/p>\n<\/div>\n

\n

Breeding, says Paul Arens of Wageningen University & Research, “is the art of throwing away”, discarding those plants which don’t match your ambitions, but it also the art of multiplying what’s left.<\/p>\n<\/div>\n

\n

Because the next batch of plants won’t be siblings; they will instead be exact copies of the ones which survived the selection round – clones.<\/p>\n<\/div>\n

\n

“In the beginning, everybody had the seedlings, so the crossing and then the seed pods give plants, but we at Floricultura introduced meristems,” Stefan Kuiper tells me.<\/p>\n<\/div>\n

\n

Meristems are the cells which allow a plant to continue growing through its life, and it’s these which are used to clone the surviving plants.<\/p>\n<\/div>\n

\n

Stefan can’t explain more about the technique they use \u2013 like the genetic research it’s a trade secret.<\/p>\n<\/div>\n

\n

However, the cloned seedlings are cultivated and grown, again over years, to another selection point.<\/p>\n<\/div>\n

\n
\n
\n

Floriculture<\/span><\/p>\n<\/div>\n

Young plants are sent to Poland and India for evaluation<\/figcaption><\/p>\n<\/figure>\n<\/div>\n
\n

The cultivation of orchids is a resource heavy business. The plants need reliable heat, light, water and nutrients, over many months.<\/p>\n<\/div>\n

\n

The application of genetics and other techniques can only speed it up so far. Ultimately you have to let the plant grow, confirm the characteristics \u2013 flower shape and size, colour, the number of stems, resistance to disease and so on \u2013 and then make another selection.<\/p>\n<\/div>\n

\n

That process takes the young plants by airfreight to India, and by lorry to Poland, before they return to the Floricultura site in Heemskerk in North Holland, where there are more than seven hectares of greenhouse space for both development and production.<\/p>\n<\/div>\n

\n

Rainwater is harvested from the greenhouse roofs and in response to changing weather patterns, the company are now beginning to recycle that water, and the nutrients it contains, for secondary use.<\/p>\n<\/div>\n

\n

Wart van Zonneveld proudly showed me their geothermal well, which pumps water up from 3km below the surface, at a temperature of 102C.<\/p>\n<\/div>\n

\n

It provides so much energy that they are exploring sharing it with the local council for district heating projects.<\/p>\n<\/div>\n

\n

It’s not only the monitoring that is automated. In the vast greenhouses, trays of plants shuttle around on rollers, which deliver them to the next stage of cultivation in sequence.<\/p>\n<\/div>\n

\n

There remains one task which, at Floricultura at least, is reserved for humans.<\/p>\n<\/div>\n

\n

Whilst the tools for developing new varieties, cloning new plants and assessing the results have all been transformed by technological innovation, the decision on which varieties, after nine years of work, make it into the catalogue is still made by Stefan Kuiper and his colleagues in person.<\/p>\n<\/div>\n

\n

A plant can have tick all the genetic boxes and produce all the right traits, but it has to be beautiful to sell \u2013 and that’s a judgement made by people.<\/p>\n<\/div>\n

\n

“Breeding is a little bit [like] gambling”, Kuiper says, and for now that human element remains.<\/p>\n<\/div>\n

\n

More Technology of Business<\/span><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

4 hours ago Matthew KenyonTechnology Reporter, Heemskerk, Netherlands Floriculture The orchid industry is worth hundreds of millions of dollars It can take a decade of hard work to bring a new orchid to market. While the rewards can be significant – the global orchid market is worth hundreds of millions of dollars – the competition […]<\/p>\n","protected":false},"author":1,"featured_media":39974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[19,21,20],"tags":[],"class_list":["post-39973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-market","category-news","entry","has-media"],"_links":{"self":[{"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/posts\/39973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/comments?post=39973"}],"version-history":[{"count":0,"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/posts\/39973\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/media\/39974"}],"wp:attachment":[{"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/media?parent=39973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/categories?post=39973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/tags?post=39973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}