{"id":33755,"date":"2026-02-07T22:22:48","date_gmt":"2026-02-08T03:22:48","guid":{"rendered":"https:\/\/sharewatch.com\/wp\/2026\/02\/07\/pandora-aims-to-break-with-volatile-silver-market-ceo\/"},"modified":"2026-02-07T22:22:48","modified_gmt":"2026-02-08T03:22:48","slug":"pandora-aims-to-break-with-volatile-silver-market-ceo","status":"publish","type":"post","link":"https:\/\/sharewatch.com\/wp\/2026\/02\/07\/pandora-aims-to-break-with-volatile-silver-market-ceo\/","title":{"rendered":"Pandora aims to break with volatile silver market – CEO"},"content":{"rendered":"
\n
\n
<\/header>\n
\n

Updated \/ Thursday, 5 Feb 2026 10:11 \t\t<\/span> <\/p>\n<\/p><\/div>\n

\n

\"sample <\/p>

Pandora is trying to limit the impact of a historic surge in silver prices that has driven up costs<\/figcaption><\/figure>\n
\n

Jewellery brand Pandora is introducing platinum-plated products to distance itself from the volatile silver market after a historic surge in the price of the precious metal over the past year, the company’s new CEO said today.<\/p>\n

Pandora’s share price has been highly sensitive to increasingly sharp moves in the silver market, with a plunge in the precious metal’s price at the end of last week driving a surge in the stock.<\/p>\n

“We have to decouple the performance of the company and the share value from the commodity,” Berta de Pablos-Barbier told Reuters in an interview. “We are a jewellery brand, we are not a silver trader.”<\/p>\n

The Danish company’s shares gained 5% today after the announcement.<\/p>\n

Pandora, the world’s biggest jewellery brand by number of products sold, sells silver charm bracelets starting at $80 and has limited room to raise prices as its target customers are cutting back on non-essentials.<\/p>\n

It reported fourth-quarter organic revenue growth of 4% last night, in line with analyst estimates, but warned revenue would grow a maximum of 2% this year, and at worst could decline 1%.<\/p>\n

Store traffic, consumer sentiment and credit card spending in the US are still not improving, de Pablos-Barbier said, having already warned last month of weak demand in the US, its biggest market, over the Christmas holiday gifting period.<\/p>\n

Pandora’s platinum-plated versions of its best-selling charm bracelets will be less costly to produce, but retain the precious metal allure for consumers, de Pablos-Barbier said.<\/p>\n

While platinum, at around $2,000 an ounce, is more expensive than silver, Pandora said the new products will be made using a trademarked metal alloy base. <\/p>\n

<\/p>\n

Eventually the brand plans to reduce its reliance on any one commodity and shift its jewellery portfolio from nearly 60% silver to “maybe 20% in the end”, de Pablos-Barbier, in the role since January 1, said.<\/p>\n

Pandora plans to shift at least 50% of its relevant silver assortment to platinum-plated in 2027.<\/p>\n

Silver has been on a rollercoaster ride over the past week as speculators piled in and rushed out again.<\/p>\n

\n

After hitting a record high of $121.64 last week, spot silver shed more than a quarter of its value a day later. It was trading at $74.94 an ounce today.<\/p>\n

Pandora, which also sells lab-grown diamond jewellery made at its own factories in Thailand, is facing pressure from US tariffs and lower-income consumers cutting back on spending.<\/p>\n<\/div>\n

The company said it expects organic revenue to increase by a maximum of 2% this year, and at worst to decline by 1%.<\/p>\n

“The macroeconomic outlook for 2026 and the general consumer environment is associated with elevated uncertainty,” the group said in a statement. It expects an operating margin (EBIT margin) of between 21% and 22% for 2026, down from 23.9% in 2025.<\/p>\n

The company said the price of silver, its primary raw material, had more than doubled in 2025.<\/p>\n

Pandora said the decline in the operating profit margin would be most visible in the first quarter, with a gradual recovery over the rest of the year.<\/p>\n

Pandora reported fourth-quarter organic sales growth of 4%, down from 11% a year earlier, but in line with analyst estimates in a company-provided poll.<\/p>\n<\/section>\n

\n

More stories on<\/h4>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Updated \/ Thursday, 5 Feb 2026 10:11 Pandora is trying to limit the impact of a historic surge in silver prices that has driven up costs Jewellery brand Pandora is introducing platinum-plated products to distance itself from the volatile silver market after a historic surge in the price of the precious metal over the past […]<\/p>\n","protected":false},"author":1,"featured_media":33756,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[19,20],"tags":[],"class_list":["post-33755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-news","entry","has-media"],"_links":{"self":[{"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/posts\/33755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/comments?post=33755"}],"version-history":[{"count":0,"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/posts\/33755\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/media\/33756"}],"wp:attachment":[{"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/media?parent=33755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/categories?post=33755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/tags?post=33755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}