{"id":31655,"date":"2026-01-14T21:23:02","date_gmt":"2026-01-15T02:23:02","guid":{"rendered":"https:\/\/sharewatch.com\/wp\/2026\/01\/14\/family-run-telford-shop-for-small-businesses-shuts\/"},"modified":"2026-01-14T21:23:02","modified_gmt":"2026-01-15T02:23:02","slug":"family-run-telford-shop-for-small-businesses-shuts","status":"publish","type":"post","link":"https:\/\/sharewatch.com\/wp\/2026\/01\/14\/family-run-telford-shop-for-small-businesses-shuts\/","title":{"rendered":"Family-run Telford shop for small businesses shuts"},"content":{"rendered":"

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Shop for small businesses shuts after low sales<\/h2>\n<\/p>\n
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Chloe Hughes<\/span>West Midlands<\/span><\/p>\n<\/div>\n

<\/span><\/p>\n<\/div>\n

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Keep It Local<\/span><\/p>\n<\/div>\n

The store in Telford Shopping Centre has shut, meaning job losses and a loss of income for small businesses, its co-owner has said<\/figcaption><\/p>\n<\/figure>\n
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A family-run Stoke-on-Trent business says it has had to shut one of its retail stores in Shropshire because of a lack of sales.<\/p>\n

Yellow by Keep It Local has shops in Stoke’s Potteries Centre, and Warrington, Cheshire, and stock items from small businesses – with the majority of the money going back to them.<\/p>\n

The store in Shropshire was based in the Telford Shopping Centre, and opened in September. It closed on Friday with its owners saying it was a decision that “hurt”.<\/p>\n

“In Telford, footfall is there\u2026 but it doesn’t translate to sales, so you can see busy malls, but they’re not always coming in to the stores,” said co-owner Laura Nixon.<\/p>\n<\/div>\n

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“Ultimately we have huge operating costs, we’ve seen an increase in minimum wage, we’ve seen increase in national insurance, our business rates are disproportionate to the money that we take – so we’re working on such a small margin.<\/p>\n

“The majority of the money goes back to these stockists\u2026 we’re not making 80, 90 per cent mark-ups on these items,” she added.<\/p>\n<\/div>\n

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Nixon said 48 suppliers had lost their revenue stream thanks to the closure, and three people had lost their jobs.<\/p>\n

“Ultimately, the money wasn’t there,” she said.<\/p>\n

“We made the decision to close Telford in order that we could keep the other two shops thriving.”<\/p>\n

More than 80 per cent of the Telford store’s stockists were based locally in the Midlands, and included items from ceramics and art to clothing and fragrance.<\/p>\n

However, Nixon said the two other stores in Stoke-on-Trent and Warrington were well-supported.<\/p>\n

In the Stoke store’s first three months in 2024, it saw about 330,000 visitors and had given back about \u00a3165,000 to small businesses that it worked with in that period.<\/p>\n

The shop in Warrington opened in February 2025.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Shop for small businesses shuts after low sales Chloe HughesWest Midlands Keep It Local The store in Telford Shopping Centre has shut, meaning job losses and a loss of income for small businesses, its co-owner has said A family-run Stoke-on-Trent business says it has had to shut one of its retail stores in Shropshire because 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