{"id":23958,"date":"2025-10-17T20:23:05","date_gmt":"2025-10-18T00:23:05","guid":{"rendered":"https:\/\/sharewatch.com\/wp\/2025\/10\/17\/customers-sue-over-embarrassing-squeaky-on-cloud-shoes\/"},"modified":"2025-10-17T20:23:05","modified_gmt":"2025-10-18T00:23:05","slug":"customers-sue-over-embarrassing-squeaky-on-cloud-shoes","status":"publish","type":"post","link":"https:\/\/sharewatch.com\/wp\/2025\/10\/17\/customers-sue-over-embarrassing-squeaky-on-cloud-shoes\/","title":{"rendered":"Customers sue over ’embarrassing’ squeaky On Cloud shoes"},"content":{"rendered":"
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<\/p>\n

Danielle Kaye<\/span>Business reporter<\/span><\/p>\n

<\/span><\/p>\n<\/div>\n

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Athletic shoe company On is facing a lawsuit from US customers who claim that its popular sneakers make a “noisy and embarrassing squeak”.<\/b><\/p>\n

The “CloudTec” sneakers typically cost around $200 (\u00a3150) and have holes in the sole designed to make users feel like they are “running on clouds”. Instead, the lawsuit says, they cause issues in daily life – especially for nurses who wear them all day.<\/p>\n

“No reasonable consumer would purchase Defendant’s shoes – or pay as much for them as they did – knowing each step creates an audible and noticeable squeak,” the customers allege.<\/p>\n

The company, which did not immediately respond to a BBC inquiry, has declined to comment on the allegations.<\/p>\n<\/div>\n

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The class action lawsuit was filed on October 9 in US District Court in Oregon.<\/p>\n

The customers say that multiple On sneaker styles are unwearable without “significant DIY modifications”. They accused the company of “deceptive marketing”.<\/p>\n

The plaintiffs, who claim they were unable to return the shoes after complaining about the noise, are seeking refunds and other damages.<\/p>\n

The Switzerland-based sneaker company could have “fixed the design, and\/or offered to fix the shoes or [given] consumers their money back but did none of those things”, the complaint alleges, citing the Cloudmonster and Cloudrunner models, among others.<\/p>\n

One customer claimed in the complaint that she was “no longer able to use her shoes as intended due to the embarrassment and annoyance”.<\/p>\n

The plaintiffs in their complaint reference social media posts, on TikTok and Reddit, from other frustrated customers who have suggested at-home remedies for the noise – including applying coconut oil to the soles of the shoes.<\/p>\n

On, which is backed by the tennis player Roger Federer, reported better-than-expected earnings in August. Its quarterly revenue was boosted by direct-to-consumer sales. <\/p>\n

Earlier this year, the company said sales of its Cloudmonster and Cloudsurfer sneaker models contributed “significantly” to its growth.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Danielle KayeBusiness reporter Athletic shoe company On is facing a lawsuit from US customers who claim that its popular sneakers make a “noisy and embarrassing squeak”. The “CloudTec” sneakers typically cost around $200 (\u00a3150) and have holes in the sole designed to make users feel like they are “running on clouds”. Instead, the lawsuit says, […]<\/p>\n","protected":false},"author":1,"featured_media":23959,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[19,21,20],"tags":[],"class_list":["post-23958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-market","category-news","entry","has-media"],"_links":{"self":[{"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/posts\/23958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/comments?post=23958"}],"version-history":[{"count":0,"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/posts\/23958\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/media\/23959"}],"wp:attachment":[{"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/media?parent=23958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/categories?post=23958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/tags?post=23958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}