{"id":20473,"date":"2025-09-09T19:22:59","date_gmt":"2025-09-09T23:22:59","guid":{"rendered":"https:\/\/sharewatch.com\/wp\/2025\/09\/09\/mitchum-apologises-after-deodorant-left-users-with-itchy-burning-armpits\/"},"modified":"2025-09-09T19:22:59","modified_gmt":"2025-09-09T23:22:59","slug":"mitchum-apologises-after-deodorant-left-users-with-itchy-burning-armpits","status":"publish","type":"post","link":"https:\/\/sharewatch.com\/wp\/2025\/09\/09\/mitchum-apologises-after-deodorant-left-users-with-itchy-burning-armpits\/","title":{"rendered":"Mitchum apologises after deodorant left users with itchy, burning armpits"},"content":{"rendered":"<p data-component=\"headline-block\">\n<h2>Deodorant firm sorry after &#8216;itchy, burning armpits&#8217; claims<\/h2>\n<\/p>\n<div data-testid=\"byline-new\" data-component=\"byline-block\">\n<p><span data-testid=\"byline-new-contributors\"><\/p>\n<p><span>Faarea Masud &#038; Connie Bowker<\/span><span data-testid=\"undefined-role-location\">BBC News<\/span><\/p>\n<p><\/span><\/p>\n<\/div>\n<figure>\n<div data-component=\"image-block\">\n<p><span>Mitchum<\/span><\/p>\n<\/div>\n<p data-component=\"caption-block\"><figcaption>Mitchum has apologised after customers were left with &#8220;burning armpits&#8221;<\/figcaption><\/p>\n<\/figure>\n<div data-component=\"text-block\">\n<p>A well-known deodorant brand has apologised after some of its roll-on products reportedly left customers with itchy, burning armpits.<\/p>\n<p>Consumers of Mitchum&#8217;s 48-hour roll-on anti-perspirant and deodorant complained on social media of having &#8220;agonising weeping spots&#8221;, redness and irritation after using the product.<\/p>\n<p>Posting on TikTok, one customer claimed she wanted to &#8220;rip my armpits out&#8221;, while another said her underarms felt like they were &#8220;on fire&#8221;.<\/p>\n<p>The company said it was &#8220;truly sorry&#8221; and explained how a change in the manufacturing process had affected 100ml batches sold in the UK, Ireland and South Africa. It said it was removing the affected products from shelves.<\/p>\n<\/div>\n<p data-component=\"subheadline-block\">\n<h2>&#8216;I started smelling really bad&#8217;<\/h2>\n<\/p>\n<figure>\n<div data-component=\"image-block\">\n<p><span>@steph_chulo, TikTok<\/span><\/p>\n<\/div>\n<p data-component=\"caption-block\"><figcaption>Steph Buttery shared her Mitchum nightmare experience on TikTok<\/figcaption><\/p>\n<\/figure>\n<div data-component=\"text-block\">\n<p>Steph Buttery, 34, from Manchester, has been a loyal Mitchum customer for the last 15 years.<\/p>\n<p>But after she started using a new bottle of the firm&#8217;s aerosol Powder Fresh deodorant in July, she developed an itchy red rash around her armpits and says she &#8220;started smelling really bad&#8221;.<\/p>\n<p>Steph, who runs a soft drinks company, says she had to keep her arms down throughout an important business meeting, because she was so conscious of the smell. <\/p>\n<p>She has since switched deodorant brands and says the problems have stopped.<\/p>\n<p>&#8220;I&#8217;ve been totally turned off [Mitchum] for life. I&#8217;m going to go for natural deodorant from now on.&#8221;<\/p>\n<p>Mitchum has not included any aerosol deodorants in the list of affected products.<\/p>\n<\/div>\n<div data-component=\"text-block\">\n<p>Steph is one of hundreds of people who have taken to sharing videos of their experience on TikTok.<\/p>\n<p>One woman said she was unable to sleep after using the roll-on because it left her with &#8220;second degree chemical burns on my armpits&#8221;.<\/p>\n<p>Another described her underarm skin as developing a pink rash which had &#8220;scabbed over&#8221;.<\/p>\n<p>A third said she was left in agony because of &#8220;weeping spots&#8221; under her arm.<\/p>\n<p>&#8220;I won&#8217;t be using any Mitchum products again because I&#8217;m not risking this happening again,&#8221; she said.<\/p>\n<\/div>\n<div data-component=\"text-block\">\n<p>A Mitchum spokesperson said the brand was &#8220;truly sorry some of our customers have experienced temporary irritation&#8221;.<\/p>\n<p>In a statement, the company said: &#8220;We want to reassure there has been no change to the formula of our products, but we have identified a change in the manufacturing process affecting one of our raw materials. <\/p>\n<p>&#8220;This has impacted how the roll-on interacts with the skin of some users.&#8221;<\/p>\n<p>It did not give details of what the change to its manufacturing process was but said the issue had since been resolved and it was working to &#8220;remove the small amount of product&#8221; left in shops.<\/p>\n<p>&#8220;In addition, we have reverted to the original manufacturing process to ensure no other batches are affected,&#8221; the spokesperson said.<\/p>\n<p>Mitchum advised all those affected to contact its customer services team so it could &#8220;make this right&#8221;.<\/p>\n<\/div>\n<div data-component=\"text-block\">\n<p>The firm has issued a list of all the affected 100ml roll-on products. These are:<\/p>\n<ul>\n<li>Powder Fresh<\/li>\n<li>Shower Fresh<\/li>\n<li>Unscented<\/li>\n<li>Pure Fresh <\/li>\n<li>Flower Fresh<\/li>\n<li>Ice Fresh<\/li>\n<li>Clean Control <\/li>\n<li>Sport<\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Deodorant firm sorry after &#8216;itchy, burning armpits&#8217; claims Faarea Masud &#038; Connie BowkerBBC News Mitchum Mitchum has apologised after customers were left with &#8220;burning armpits&#8221; A well-known deodorant brand has apologised after some of its roll-on products reportedly left customers with itchy, burning armpits. Consumers of Mitchum&#8217;s 48-hour roll-on anti-perspirant and deodorant complained on social [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20474,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[19,21,20],"tags":[],"class_list":["post-20473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-market","category-news","entry","has-media"],"_links":{"self":[{"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/posts\/20473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/comments?post=20473"}],"version-history":[{"count":0,"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/posts\/20473\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/media\/20474"}],"wp:attachment":[{"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/media?parent=20473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/categories?post=20473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sharewatch.com\/wp\/wp-json\/wp\/v2\/tags?post=20473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}