{"id":10485,"date":"2025-05-22T04:23:34","date_gmt":"2025-05-22T08:23:34","guid":{"rendered":"https:\/\/sharewatch.com\/wp\/2025\/05\/22\/ceos-are-trying-to-avoid-trumps-ire-as-tariffs-hit-their-businesses\/"},"modified":"2025-05-22T04:23:34","modified_gmt":"2025-05-22T08:23:34","slug":"ceos-are-trying-to-avoid-trumps-ire-as-tariffs-hit-their-businesses","status":"publish","type":"post","link":"https:\/\/sharewatch.com\/wp\/2025\/05\/22\/ceos-are-trying-to-avoid-trumps-ire-as-tariffs-hit-their-businesses\/","title":{"rendered":"CEOs Are Trying to Avoid Trump\u2019s Ire as Tariffs Hit Their Businesses"},"content":{"rendered":"
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Hedge your language. Don\u2019t be too specific. Don\u2019t say \u201cTrump.\u201d<\/p>\n

For chief executives, speaking in public has become a tightrope walk. Say the wrong word and it might tick off the White House.<\/p>\n

As companies start to feel the impact of President Trump\u2019s tariffs, especially the 30 percent tax on Chinese goods, they have a responsibility to tell their investors how they will deal with the higher costs. For many companies, that means raising prices.<\/p>\n

But Mr. Trump, who insists that other countries are paying the tariffs, doesn\u2019t want to hear that. So executives are speaking even more delicately than usual, including on the perfunctory quarterly earnings calls that are normally of interest only to Wall Street.<\/p>\n

Since Mr. Trump\u2019s first term, corporate leaders have been wary of the president\u2019s habit of taking to social media and singling out companies and executives that he feels are working against his economic or political agenda.<\/p>\n<\/div>\n<\/aside>\n<\/div>\n

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Mr. Trump\u2019s second term has brought a new intensity to the situation, according to crisis communication experts and consultants who work closely with chief executives. Mattel, Ford Motor, Amazon and Apple\u2019s chief executive, Tim Cook, have faced his ire in recent weeks.<\/p>\n

\u201cCompanies have got to reconcile with the fact that politics has penetrated nearly every element of their business and to bake those considerations in to prepare your C.E.O.s,\u201d said Brett Bruen, president of the Global Situation Room, a consulting firm based in Washington.<\/p>\n

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