The return of the Open Championship to Portrush will have a positive impact for businesses across Northern Ireland, the chief executive of Tourism NI has predicted.
John McGrillen said the local economy benefited by £110 million the last time the golf major was in Co Antrim in 2019, a figure set to be surpassed this summer.
The 153rd Open at Royal Portrush is set to become the second-best attended in history, with almost 280,000 fans having snapped up tickets for the final major of the year.
The event was already a complete sell-out before home favourite Rory McIlroy completed the career grand slam with his dramatic Masters victory at Augusta National in April.
Mr McGrillen said it is expected that this time the local economy will benefit by at least £120m.
“People will see the images of Northern Ireland. The Open is not just about the week, it is about how it promotes Northern Ireland both as a tourist destination and a golf destination,” he said.
There was a “huge uplift” in the number of golfing tourists after the last time the event was held at Portrush in 2019.
“Golfers tend to spend about four times more than the average leisure visitor, they are very valuable for the local economy,” Mr McGrillen said.
The tourism boss said substantially more US visitors will come to the Open when it is played in Northern Ireland, compared with Scotland.
“Ireland in itself has got a very significant appeal for US visitors.”
Mr McGrillen said a lot of work had been done to ensure that businesses across Northern Ireland benefit from the event.
“We have worked very closely with the R&A to make sure that local businesses have the best opportunity they can get.
“We have worked to make sure all of the hospitality providers, as far as we can, are using locally sourced food, utilising local businesses to do that.
“We have had ongoing engagement with the council and with the R&A to let businesses understand how they can make the most of the Open.
Businesses need to reflect on the fact hat people are going to spend quite a bit of time on the golf course, but they will be around afterwards, he said.
“Changing opening hours for example, is a good way to make sure you are going to maximise the business opportunities.
“What we have done, which is different from last time, is people can leave the course, go into the town, come back onto the course again.
“We have sought to do what we can to maximise the impact it is going to have for local traders.
“It is not just about the week, it is what it does for future investment and future visitor numbers to the region.”
Belfast restaurateur Niall McKenna said that when the Open was last in Northern Ireland in 2019, it was like a “shot in the arm” for the hospitality industry.
“It was just great. It was like having another Christmas for that week.
“Big-ticket events like this, it changes the whole dynamic of Belfast and Northern Ireland.
“With Rory winning the Masters, I think we are going to get another injection.
“The whole thing is crucial. We don’t get enough big-ticket items into Northern Ireland and Belfast, which we need.
“We need to bring more tourism in, more corporate tourism in.”
While the Open is played on the north coast, the positive impact is felt across Northern Ireland.
Paul Vaughan is director of golf at Ardglass Golf Club in Co Down.
“Having been in and around golf for the last 30 years, nothing surprised me more than the impact of the Open coming to Portrush,” he said
“I guess we all knew we were going to be a little busier but I was definitely shocked at how big of an impact the Open actually had on visitors to Ardglass and the surrounding area.
“I remember turning so many people away in the months running up to the Open and during it because we were full. That is the first time I ever experienced that in Ardglass.”
Mr Vaughan added: “Golf in Ireland as a whole is currently flying and long may it continue.”
The Open will take place at Royal Portrush from 13-20 July.
