Rory McIlroy’s winning putt in the 2025 Masters at Augusta last year helped the Irish arm of Sky to increase revenues by 7% to £539m (€637.55m).
New accounts lodged by Sky Subscribers Services at Companies House in the UK show that Sky’s Ireland business rose by £35m, from £504m to £539m last year.
During the year under review, Sky Sports recorded its highest-ever Sunday viewership in April 2025, when McIlroy clinched his Masters win in dramatic circumstances.
Later in September 2025 the European Ryder Cup team’s win at Bethpage in New York resulted in Sky Sports best ever weekend viewership.
The £539m in revenues for the Sky Ireland operation relates to revenue from direct-to-home (DTH) pay television, broadband, mobile and telephony subscriptions in Ireland.
The rise in revenues in 2025 followed Sky Ireland in April last year imposing a 4.5% price hike for the average Sky customer TV and broadband bill, while TV and broadband customers saw an average 4% price increase in their monthly bills from 1 April this year.
Sky Broadband has around 280,000 broadband customers, representing approximately 17% market share, with Sky Ireland’s market share across Fibre To The Home (FTTH) broadband reaching 21.4% based on the latest ComReg figures.
Sky Broadband has now delivered more than 50 consecutive quarters of customer growth, demonstrating sustained momentum in a highly competitive market.
Earlier this year, in its battle against the piracy of Sky channels through so called ‘dodgy boxes’, Sky Ireland issued around 200 individuals who paid for an unlawful subscription to Internet protocol television (IPTV).
The vast majority of the individuals who were served letters are in Co Wexford but others are residing in Counties Carlow, Clare, Cork, Dublin, Galway, Donegal, Kildare, Kilkenny, Laois, Limerick, Louth, Mayo, Meath, Roscommon, Sligo, Tipperary, Waterford, and Wicklow.
It is understood that the compliance level has been high on receipt of the letters.
A spokesman for Sky Ireland said today: “Sky invests significantly in protecting our content, which can include taking action against those who watch Sky without paying the proper subscription fee.
He said: “For those individuals who received cease and desist letters earlier in the year, who did not return undertakings, we are moving towards further action. This may include, where necessary, seeking court injunctions to prevent continued use of illegal IPTV services and pursuing damages for copyright infringement and legal costs.
He said: “Illegal streaming is not a victimless crime – it damages jobs, drains investment from the Irish creative industries, and places viewers at risk.”
Overall revenues at Sky Subscribers Services Ltd in 2025 increased by 5.6% from £1.012 billion to £1.069 billion, as pre-tax profits declined by 12% to £97m.
The company last year paid out a dividend of £300m.
Sky employs personnel across a range of functions including sales, marketing, finance, retail, support and customer service.
The scale of the Sky Ireland business here on revenues of £539m in 2025 is underlined by separate figures which show that €122.98m was generated from the sale of 768,657 TV licences in 2025.
Reporting Gordon Deegan
