BWG Foods is opening four new foodservice locations across Ireland through its O’Briens Café, Abrakebabra, Bagel Factory and Oasis of Taste Food Hall portfolio.
The new outlets will create over 100 jobs.
The expansion includes the newly opened Oasis of Taste Food Hall in Citywest Shopping Centre, its fourth food hall in Dublin, as well as three new O’Briens Café and Bagel Factory locations due to open in Carlow Town, Smithfield in Dublin and Limerick City by the end of the year.
BGW said the new openings form part of the its wider foodservice growth strategy, which is focused on identifying franchise opportunities in strong local and secondary locations.
The company said it is targeting areas with growing populations, established commuter catchments and local destination centres that attract high footfall.
BWG bought the O’Briens Café, Abrakebabra, Bagel Factory and Oasis of Taste Food Hall brands in June, marking its entry into the quick service restaurant sector and adding a 72-location estate to its portfolio that also includes over 1,000 SPAR, EUROSPAR, LONDIS, MACE and XL stores across the country.
It said today that overall trading across the quick service restaurant business is growing year-on-year, with annual sales projected to exceed €50m. BWG said it continues to invest in its portfolio and progress its ambition to add 25 new locations by 2030.
The wider franchised store network currently employs over 1,200 people nationwide.
Michael Collins, Chief Wholesale and Logistics Officer at BWG, said that when the company brought the brands, it saw a clear opportunity to build scale in a fast-growing part of Irish foodservice.
“The portfolio brings together quick service restaurant brands with strong customer recognition, proven franchise relationships and a footprint across the types of locations where quality, convenience, value and familiarity really matter,” he said.
“We are delighted to continue expanding the portfolio with four new openings across Dublin, Carlow and Limerick. That momentum is already coming through and underlines the opportunity to grow the portfolio further,” he added.
