New figures show that Irish Whiskey export volumes to the European Union rose by 21.5% over the last four years, with the EU single market now a key destination for the sector.
The Irish Whiskey Association said while this growth was spurred on by consistently strong performances in traditional markets such as Germany and Poland, Irish Whiskey is also establishing itself as an export powerhouse in newer markets.
It noted that exports to Greece and Italy have risen 88% and 68% respectively over the last four years, while exports to Bulgaria are up 54% over the same time.
The figures were announced after a recent showcase of Irish spirits in Galway to mark the Irish Presidency of the European Council.
The association said the surge in emerging European markets complements the category’s robust performance in its established core markets.
Within Europe, Irish Whiskey’s largest export markets continue to be Germany, Poland and France, accounting for a combined export value of €97.2m.
It also noted “significant” 2025 annual growth in Irish Cream exports to France (+32%) and Germany (+19%).
The IWA said this growth was achieved despite the drinks industry navigating significant tariff and non-tariff global trade complications.
To ensure continued growth amidst these headwinds, the IWA and Drinks Ireland have reaffirmed their commitment to working with Government departments to champion Irish drinks and their contribution to the country’s wider agri-food economy and tourism sector.
Director of the Irish Whiskey Association Eoin Ó Catháin said the industry is seeing a shift in how European consumers engage with premium spirits.
“To maintain this momentum, a supportive policy environment is absolutely crucial. We encourage our governments and representatives in the European Union to continue their efforts to harmonise and strengthen the single market. This support at home at this critical juncture will give our producers the confidence and backing to continue expanding our global footprint,” he added.
A core focus for the sector during the Irish Presidency of the European Council is the promotion and protection of Ireland’s three European spirits Geographical Indications (GIs) – Irish Whiskey, Irish Cream and Irish Poitín.
The assocation said this protected status is vital, ensuring that the production of these spirits remains authentically Irish, which in turn helps safeguard local jobs and drives continued investment across the island.
“For global consumers, this recognition guarantees confidence in their provenance and quality,” it added.
