The landscape is the main reason overseas visitors say they would consider Ireland as a holiday destination, new research shows.
Tourism Ireland carried out the study among 8,000 potential holidaymakers in eight key tourism markets – Great Britain, the United States, Germany, France, Spain, Italy, Canada and the Netherlands.
The Irish culture, our key attractions and curiosity are the other reasons for holidaying here.
The ease of getting to Ireland is most positively viewed in the US, Great Britain and Spain, with those in Germany and the Netherlands finding it less easy.
Value for money is also a top consideration for travellers. Americans continue to have the most positive view of value, with 71% of Americans seeing Ireland as either ‘good value’ or ‘premium and worth it’.
This compares to 62% in Germany and France, and 53% in Great Britain.
“Our latest Sentiment Tracker Research, undertaken with RED C in June, offers valuable insights into the key motivators for overseas holidaymakers,” said Alice Mansergh, Chief Executive of Tourism Ireland.
“We were keen to understand how attitudes have changed this year.
“It’s good to see that 65% of overseas holidaymakers value international travel and that Ireland is a strong part of the consideration set, ranking competitively alongside Northern European destinations,” he added.
41% of those surveyed said the cost of living will impact how much they travel, while around 25% are holding off booking travel due to uncertainty in the current economic environment.
While sun destinations like Spain, Italy and France are still among the most commonly considered for holidays, 35% of overseas audiences say they have reconsidered destinations based on extreme weather.
