Coca-Cola has today missed Wall Street expectations for fourth-quarter revenue and forecast muted growth for 2026, as demand for its fizzy drinks weakened in North America and Asia.
The company has been raising prices for its beverages to offset higher input costs at a time when US consumers are increasingly looking for cheaper pantry options as inflation squeezes budgets.
Rival PepsiCo said last week it would cut prices on key snacks such as Lay’s and Doritos as consumers pushed back against several rounds of price hikes over the last few years.
Coca-Cola’s unit case volumes rose 1% in the quarter, in line with the growth it reported in the preceding three month-period.
Coca-Cola expects 2026 organic revenue to grow 4% to 5%, compared with a 5% rise in 2025.
The company reported fourth-quarter revenue of $11.82 billion, compared with estimates of $12.03 billion.
On an adjusted basis, it earned 58 cents per share, compared with estimates of 56 cents, according to data compiled by LSEG.
