Grocery price inflation continues to rise, moving up from 5.3% to 5.43% in the latest 12 week period, new figures show today.
New figures from Worldpanel by Numerator shows that Irish shoppers spent an additional €57.4m, with take-home value sales up 5.2%, over the four weeks to July 13.
Despite the weather going from warm and sunny to wetter than average, today’s figures show that shoppers visited stores around 22 times in July, picking up less packs per trip, down 0.6% on the same time last year.
An extra €46.2m was spent in July on suncare, smoothies, ice cream, pickles, soft drinks, antipasti and fresh fruit, Worldpanel by Numerator noted.
“With schools now officially out for summer and many people enjoying the holidays, convenience is key when it comes to meal choices,” Emer Healy, Business Development Director at Worldpanel by Numerator said.
“Shoppers spent almost €1m extra on both fresh and frozen ready meals compared to last year. This is despite a rise in average prices, which impacts shopper behaviour. What we are seeing is much more caution from Irish consumers who actively seek out promotions to get the best deal,” Ms Healy said.
Shoppers spent €756m on promotional lines during the latest 12-week period, a 9.4% increase compared to the previous year.
Key growth categories included pre-mixed alcoholic drinks, soft drinks, frozen confectionery and frozen fruit, all growing ahead of the total market for promotional lines.
Today’s figures show that Dunnes held a 23.4% market share in the latest 12 week period, with sales growth of 6.9% year-on-year. Dunnes shoppers returned to store more often, up 3.5%, which contributed €27.1m to their overall performance.
Tesco held 23.2% of the market, with value growth of 5.7% year-on-year. Shoppers increased their trips to store by 3.7%, which contributed €28.5m to overall performance.
SuperValu had a 20.2% of the market with growth of 4.8%. Consumers made the most shopping trips to this grocer, averaging 25 trips over the latest 12 weeks. This increase in the number of shopping trips contributed an additional €62.8m to its performance.
Meanwhile, Lidl had a new record market share of 14.2% with value growth of 9%. Lidl also saw shoppers pick up more volume in store, up 4.6%, contributing an additional €20.8m to overall performance.
And Aldi held a 12% market share, up 5.6%. Increased store trips and new shoppers drove an additional €24.6m in sales.
