Tesla sales in some European markets fell sharply in April, in an acceleration of a trend seen since the beginning of the year for Elon Musk’s EV brand, as Europeans buy more Chinese cars and some protest against his political views.
Tesla’s new car sales in April fell by 80.7% in Sweden, national data showed today, a day after Denmark recorded a 67.2% drop in Tesla sales and France reported a 59.4% fall, its fourth month of sales contraction in a row.
In Sweden, this was the lowest figure since October 2022, when 43 new Teslas were registered, data from Mobility Sweden showed.
The group’s European sales dropped 28.2% in March as it faces a number of challenges in the continent. Tesla is facing increased competition from traditional automaker rivals, whil enew Chinese entrants are launching new and often cheaper EVs.
Musk’s embrace of far-right politics in Europe has also led to protests against the billionaire CEO and the company, as well as vandalism at its showrooms and charging stations across the US and Europe.
However, Tesla’s sale of new cars in Norway rose by 11.8% in April from the same month a year ago to 976 vehicles, registration data from the Norwegian Road Federation showed today.
