Ryanair is to launch an annual subscription service that gives members reserved seating, insurance and access to monthly seat sales for €79 per year, it said today.
The airline will initially limit membership of the “prime” service to 250,000, which would earn it €19.75 million per year if fully subscribed.
Rival low-cost airline Wizz last year launched a “MultiPass” subscription service that locks in the price of one flight per month for a set price, with checked-in bag and priority status options.
Spanish online travel booking firm eDreams also has a “prime” service, which offers discounts, ticket refunds and the ability to hold tickets at a given price.
