Irish game maker StoryToys to partner with Lego and Bluey

Dublin-based video game company StoryToys has announced the launch of a new Lego Bluey mobile game in collaboration with the Lego Group and BBC Studios.

The hugely popular animated TV series Bluey follows the adventures of a blue heeler dog.

The new mobile game will be designed especially for children, between two and seven.

The app will feature characters, builds, and props from the upcoming Lego Bluey range and will include creative brick building, problem solving challenges as well as the chance to play out fun moments from the show.

It is designed to align with young children’s developmental needs.

The Lego Bluey mobile game will be released in August.

The Lego Group and BBC Studios has announced today that new Bluey playsets for ages 2-5 will be launching from 1 June.

“We are delighted to bring Lego Bluey to life as an interactive experience that captures the joy, creativity, and sense of play that families love about Bluey,” said Emmet O’Neill, Chief Executive of StoryToys.

“By bringing the beloved character Bluey into the digital world of Lego play, children can now explore Bluey’s adventures through fun and engaging content,” Mr O’Neill said.

The launch of StoryToys first Lego Bluey app is part of the company’s ongoing collaboration with the Lego Group, which began in 2018.

“I’m delighted that BBC Studios is partnering with the talented teams at StoryToys, Lego Group and Ludo Studio on this fantastic project,” said Marina Mello, BBC Studios Global Director for Gaming & Interactive.

“The partnership will offer Bluey fans an all-new way to play though a beautifully crafted experience that brings together two iconic brands known for their unique sense of fun,” Ms Mello said.